Social Sharing

We are in the age of the new media. How has this affected your life and your business?

Wikipedia defines new media as:

New media refers to on-demand access to content anytime, anywhere, on any digital device, as well as interactive user feedback, and creative participation. Another aspect of new media is the real-time generation of new and unregulated content.

The journalists and veteran journalists denied it till they eventually had to open online portals for their newspapers. Nigerians denied it until they saw the results and the power of the new media, its advantages, and disadvantages. The advantages outweigh the disadvantages.

Have you heard of social sharing?

Here are two tools that you can use to increase the social sharing of your site/business or personal branding too (Your Facebook profile)

These tools when used properly will increase the coverage of your sites and increase your profits marginally or your fans/followers, whichever is more important to you. I have six years of using social media under my belt. Raising brand awareness is not as easy as it used to be since social media is currently an all-comers affair but not everyone is versatile in the use of social media. Everyone is not versed in standing out.

If you are interested in getting some social media training, get in touch with Abas Idaresit the owner of Wild Fusion, who  organized a three hour training at the British high commission; training for the media professionals in Lagos. This particular programme is organized by Nneka Asika of Enterprise creative. Google it.

Social sharing is the backbone of any social media that intends to make huge impact.

Facebook and Twitter are the most popular and most effective social media channels. They are also the most influential. Digital consumers click on social links at about the same rate. Contents shared through shortened urls with software such as bitly have a similar lifespan. The weekend is the best time to get the highest engagement as people are off work and looking forward to spend their leisure time being entertained. 
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 Millennials and the young people are the most active on social media. As always, if  you want to refer content to the most people, Facebook is your best bet.
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I am interested in helping you do digital media better. Comment or email me