Brand awareness is what others are saying about you!
What are people saying about you? What are they saying about your brand? Does it line up with what your brand is?
Maybe you are not communicating your brand right.
Brand awareness is also is the extent to which consumers are familiar with the qualities or image of a particular brand of goods and services.
E.g Would N3000 off the Huggies pampers attract you to diapersnmum.com site to buy diapers for your baby(s) or as a gift?
That is something that your brand could be known, good quality product at an affordable price.
Brand awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product.
Some brands like the Diapers & Mum are also known for distribution and sales of makeup and beauty products for females so it is a all-you-need for the female who has a soft spot for family.
It is usually expressed as a percentage of the target market, it is the goal of advertising in the early months or years of a product or brand’s introduction to the public.
The goal of every brand is to become a household name.
The long term goal of brand awareness is to build trust till the consumers overflow.
How do you increase the brand awareness of your company? What are the strategies you employ?
The key word is consistency. Stay consistent!