Author Archives: Tessa

About Tessa

I have almost 10 years of experience working in social media and digital advertising or marketing. Back in 2006 I was the editor of a magazine but I had distribution issues and to solve those issues, I began using social media. Today I am all about digital.

Many ways in which advertising has changed and why you should try #digital

It is 2017. What is happening today? It is another work day for my day job. Designing graphics and doing the digital razzmatazz of putting out content, gaining brand awarenessleads and sales. In other parts of the nation like Benue and other parts of the world like Texas & Bangladesh terrible floods are happening that are claiming lives and leaving people homeless.

If it was the year 1990, it would take at least a week to get this information across the country. In the days of digital media, information travels at the touch of a button.

Take a close look at this infograph that was sourced from my favourite website and see the difference between advertising in 1990 and in 2017.

Today’s marketing requires that you learn email marketing, SEO, SEM, Social Media, web design and even advertise on niche websites to keep up with your competitors. E.g if you were looking for a site that business people, investors and entrepreneurs frequent, BusinessDay Nigeria website would be your site of choice.

You need influencers. 33% of marketing budgets is put towards marketing technology and 80% of firms have a marketing technologist. If you don’t have a developer or data scientist to help you read data and sort through leads, you might very well be living in the 90s.

What do you do to move your company into the year 2017?

Start small

  • Learn Digital


Be open to learning new things. Learn Digital, Learn SEO & SEM, employ email marketing strategies. Start branding your company and staff on Social Media platforms. Be willing to do customer care online. Be willing to create solutions very quickly so your customer service doesn’t boomerang on you. Get marketing strategists working on your platforms and be willing to innovate every few months to meet the needs of your clients.


  • Have a budget:

No matter how small the budget is, get one and be consistent in the way that you use it. Get consistent reports either monthly or quarterly that you use in measuring your progress in increasing brand awareness and getting leads.


  • Work your funnel

Get your funnel full of leads and sort them based on the needs that they have that your company can meet.


  • Innovate

Change again every few months so that you can outsmart your competitors and keep the audience on your client list busy.


5 Ways To Make Money With Your Blog

Linda Ikeji and BellaNaija are two of the most popular bloggers in Nigeria.

They got the space in the mind of the masses before everyone else. If you are looking to be a successful blogger, you cannot use the business model they used.

You must find a way to distinguish yourself.

When it comes to blogging, one of the easiest strategies to get in the face of the viewers is to distinguish yourself. In this article I will be sharing on four different things to do that will give Continue reading

5 Top Apps Millennials in Africa Should Look Out For In 2017

Millennials love apps because they love their android phones and smartphones. They love interacting with people, working and loving their life via their mobile devices.

Continue reading

6 Ways To Make Money From Blogging Plus Valentine Giveaways!

Money answers a lot of things, don’t believe the people who tell you that money isn’t important. Money is important, it can buy you a brand new house and a private jet. Why do you want to make money? Continue reading

Getting 50,000 followers on Twitter, how?

What are the rules or the steps to follow to gather 50,000 followers on Twitter? Are you new or Twitter? Or are you an oldie who was not active on twitter?

47% of people who follow brands are more likely t Continue reading